TIA x Braze: Humanise Your Customer Engagement for Today's New Normal

To better navigate the challenges of humanising a brand and its customer engagement, Jean Thomas, CMO at Pomelo Fashion, and Kenneth Soo, Team Lead, Customer Success, APAC at Braze, will be sharing the actionable tips and tricks that businesses can use to better engage with their customers in a sensitive and efficient manner.

Why should you attend?

• Gain insights on customer behaviour trends that have been brought about by the pandemic, backed-up by real-world data points collected.
• Discover how brands and customers are responding and interacting in times of pandemic.
• Learn the approach Pomelo Fashion has found to humanise engagement during Covid-19.
• Learn best practices in retaining users, keeping messaging personal, and doing good in troubled times.
• Forge connections and spark insights amongst the marketing leaders across Asia.

Only limited seats available, RSVP by 10 July 2020!

P.S. We will email the event login details 2 days before the event.

About speakers

Jean Thomas is CMO of Pomelo Fashion, a leading omnichannel fashion platform in Asia. Prior to Pomelo, Jean previously served as the CMO at Alibaba-backed Lazada, where he spearheaded all marketing initiatives in Singapore across Lazada, RedMart and LiveUp. He has a vast range of experience in ecommerce, having previously worked at Vinomofo and SmartBuyGlasses, as well as agency experience at Ogilvy & Mather.

Kenneth Soo leads the APAC Customer Success team at Braze. He and his team of Success Managers help some of the most innovative brands in APAC improve the way they engage with their customers through personalization automation, delivered through best-in-class recommendations and support. Prior to joining Braze, Kenneth has 10 years experience in SaaS and agency roles consulting and delivering value to customers.

About Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands like Citi, Burger King, Gap, Vodafone, Traveloka, and Canva foster human connection across email, mobile, SMS, and web. Named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms, Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore.